Tone of Voice
Warm & Inclusive
Do: “We’re here to walk alongside you.”
Don’t: “We deliver services to clients.”
Clear & Practical
Do: “We’ll explain step by step.”
Don’t: “We will operationalise services.”
Empowering & Strength‑based
Do: “You have the skills to grow.”
Don’t: “You can’t do this without us.”
Professional but Human
Do: “Let’s talk it through.”
Don’t: “Your case will be processed.”